Hyde & Hare  ·  Meta and Google, 21 to 27 September 2026  ·  Prepared by Kova Commerce

When we turned Meta up, more people searched for Hyde & Hare on Google

Last week we more than doubled Meta spend. Meta's own numbers dipped, but Google brand search jumped, and it rose only for your name, not in the same week last year, and not because of email. The simplest explanation is that the Meta ads sent people to Google to look you up.

+131%Meta ad spend, week on week£1,407 → £3,244
+44%Google searches for "Hyde & Hare"583 → 840 impressions
−6%Same week last year, no Meta increase878 → 824 impressions
The pattern

Brand searches climbed two days after the Meta budget went up

Each bar is one day of Meta spend. The line underneath is how many times someone searched Google for Hyde & Hare. The week before the increase averaged 83 brand searches a day. From 24 September it averaged 136.

Meta spend (£ per day)Brand-search impressions (per day)
Meta budget raised, Mon 22 Sep£0£200£400£600Meta ad spend per day050100150Google searches for "Hyde & Hare" (brand ad impressions per day)week before: 83/day150Mon 7 SepMon 14 SepMon 21 SepSun 27 Sep
→A short lag fits how people buy: they see an ad on Instagram or Facebook, then search the name on Google a day or two later when they're ready to look properly.
Ruling things out

We checked every other reason brand search could have gone up

If something other than Meta had changed, one of these four would show it. None of them does.

Did Google just show the brand ad more often?

No. The brand ad was shown for 89% of searches for your name in both weeks. The extra impressions come from more people searching.

89% 89% Week before Last week Ruled out

Is it just the time of year?

No. In the same week last year, without a Meta increase, brand searches fell 6%.

878 824 2025 before 2025 after Ruled out

Were more people shopping for rugs in general?

No. Clicks on the non-brand Google ads (searches like "sheepskin rug") fell 7%. Only searches for your name went up.

1,895 1,756 Week before Last week Ruled out

Did email do more than usual?

No. Two campaigns went out each week to similar list sizes, and email revenue (campaigns plus flows) was 20% lower last week.

£15,580 £12,473 Week before Last week Ruled out
What this means

Judge Meta on the whole business, not on Meta's own report

Meta's own figures dipped last week, and Google's looked better. Part of what Google is now credited with is demand the Meta ads created. So Meta's own report undercounts what it does, and the fairer test is total revenue against total spend. Last week that was £42,662 of revenue on £5,651 of ad spend, up from £35,368 on £4,222.